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About IDLabs


Carl Burroughs – Managing Director

Carl BurroughsCarl Burroughs has been serving the Australian dental community since 2002 when he started Australia's only dedicated Dental Marketing Company, Integrated Dental Marketing. (IDM). IDM remains the core business around which new ventures are formed and today IDM helps over 600 dental practices with their marketing and business needs.

Carl Burroughs has also been responsible for the creation of Australia's first dental only patient finance facility, SmileCard which was subsequently sold to Macquarie Bank. More recently Carl was one of the founders of Dental Partners a dental consolidation business. At the time of writing Dental Partners had acquired over thirty dental practices and growing every month.

Integrated Dental Laboratories (IDL) has been born out of a need for a high quality but cost effective dental laboratory service. "There are cheap and nasty overseas labs currently selling into Australia and there are some high quality Australian dental labs providing a good service. However, through unique relationships with overseas 'state of the art' Labs we are able to offer a high quality service at exceptional prices.

"In today’s economic climate it is my hope that we are able to help improve your bottom line without the need for compromising of quality or service". - Carl Burroughs


Sonia Kingman - Lab coordinator

Sonia KingmanSonia has been part of the IDLabs team since 2007, at first Sonia was recruited to be a part of the customer relations team due to her friendly phone manner & her customer service skills.

In 2009 the position for our Lab-coordinator was made available, it was decided to recruit from within and Sonia was the obvious choice for this position. Sonia is responsible for liaising with new clients, setting up new accounts, overseeing the processing of dispatches to and from overseas and making sure you have the best service possible.

Sonia has a deep understanding of our product range, materials and processes and will be delighted to answer any questions you may have about the service provided by IDLabs.

Sonia has also built a very strong and reliable relationship with our Dental Technician’s, so if you have an enquiry and Sonia cannot answer your enquiry. She will endeavor to get the appropriate answer for you directly from our dental technicians as quickly as possible.

Sonia has proved to be a very reliable member of the IDLabs team and I am sure that she will continue to make your experience with IDLabs easy and enjoyable.


Brooke Zielke - Operations Manager

With more than 15 years experience in the dental profession, Brooke has an extensive understanding of dental knowledge, skills and concepts. Having graduated as a Dental Therapist, she worked within the Queensland Health Department for many years, offering clinical and preventative oral health dental care to school children.

Whilst living abroad for many years, she gained more invaluable experience within the dental industry, offering her skills and services in both private and public dental practices across the UK.

Upon her return to Australia, she commenced employment as a clinical and surgical assistant to Adjunct Associate Professor Richard Chan, renowned Sydney based dental surgeon who operated a practice offering implant surgical and prosthodontic dentistry. During this time, Brooke also undertook the project of co-ordinating the relocation of Professor Chan’s practice into a new multi-purpose, multi-chair implant Centre in the Sydney CBD. Centre for Dental Implants Sydney was created as a result of Brooke’s expertise, dedication and commitment to this project and subsequently became renowned as a Centre of Excellence in offering patients and referring practitioners a facility of exemplary implant dentistry care.

Brooke’s unquestionable experience and passion for dentistry led to a long term working alliance with Professor Chan, not only as the Practice Manager of Centre for Dental Implants Sydney for many years, but also in providing support to Professor Chan as his personal assistant.

Brooke’s appointment as Operations Manager at IDL highlights her dedication and ambition in extending her dental expertise within the oral health fraternity. She brings a wealth of dental clinical skills and knowledge, practice and project management experience and unquestionable enthusiasm to the IDL team. Her desire to provide all professionals associated within the dental industry with the highest level of support and services highlights her invaluable role at IDL.







www.idlabs.net.au

Integrated Dental Laboratories are a registered trading name of IDM Australia Pty Ltd ABN 22 611 647 011